The Barnett brand’s primary customers are professional plumbing, electrical, HVAC and building contractors. Barnett functions as a wholesaler with a cost structure similar to that of a manufacturer because of its ability to import high-quality products at very low cost. Barnett sells major brand names, but also offers its own private label alternatives at lower prices, providing the contractor with higher profits. The catalog shows net contractor prices, which eliminates list price/multiplier calculations and is easier for the customer to understand. Supported by monthly sale flyers and promotions, Barnett sells through direct-mail marketing, telesales, online at www.e-barnett.com, local pickup counters and field sales reps in major markets.
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